GOAL
To raise Lung Cancer awareness as the leading killer of women through an Instagram campaign highlighting a benefit concert by the legendary Patti LaBelle.
Partnering with Icons like Quincy Jones, Patti LaBelle, Gabrielle Union, Gabourey Sidibe, and many more prominent figures in the African American community, we launched #LungForce to reach a nationwide audience garnering press coverage on People Magazine, The Today Show, The Huffington Post, CBS News, Yahoo, ABC News, Ebony Magazine, and more!
