GOAL
Bring national and international visibility to the talents respective book releases and drive sales.
We partnered influencers Dulce Candy and Rosie Rivera in order to amplify media buzz on their new books by creating a series of original digital content that gave fans an insight on key themes covered in their respectives books. The collaborations included personal heart to heart conversations on their unique struggles and journeys, empowering beauty tutorials, and discussions on important social issues such as support for military veterans, the difficult realities of sexual abuse, and women empowerment. The digital cross promotional campaign served to cross-pollenate and amplify the first time authors’ intimate stories and lenses on life, resulting in Amazon Best Seller recognitions in multiple categories.
